User Interviews for your blog – Analysis Made easier

You’ve conducted the selection interviews – informative weren’t they? It’s now time to put all that information that may be in your head down on paper, and pull everything together into a complete picture.

This article comes after on from our previous content which gave tips on how to execute the selection interviews themselves. Below we give you some practical techniques to work with whilst studying your selection interviews, helping black mold your results into some thing tangible.

Form your conclusions into a lien

After selection interviews you’ll find that curious about lots of interesting thoughts and ideas moving around your mind, but more than likely in no clear structure. The benefits will be better to understand and convey in front of large audiences if they are bought into a clear narration.

The simplest way to do this to get this done is to put everything upon paper and next sift through the results to produce a final specific story.

Post-it notes & a bright white board

2. Put all the concepts, strategies and results you present in each interview onto post-it notes (each point need to be on its own note).
* Try to avoid long sentences as you’ll need to be able to quickly scan it and know what it refers to, each post-it should simply contain up to 10 phrases.
* Please use brief quotes or perhaps simple summaries if they sum up the finding very well.
* Put a number or perhaps an interviewee name to the corner so that you can keep track just where each post-it came from.
* If you evaluated people via differing categories (for case new and returning customers) patterns will be easier to location if you put a symbol to each post-it (or used colour co-ordinated post-its) to show which in turn group that they belonged to.

After the interviews you’ll understand the common topics that seem through the selection interviews, so maneuver the post-its around and group them accordingly.

Spend some time with this, you may find the initial groupings transform over time. This can be called a great ‘affinity diagram’. An advantage of using post-its is that you can observe the whole of your results at once, instead of seeing a small part on the screen at any one time. Finding the ‘big picture’ will allow you to visualise the proceedings more easily than attempting this kind of visualisation in your mind alone. An additional is that post-its give you the flexibility to make further more changes to your diagram whenever needed.

For anyone who is able to, do this on a white colored board. This has 2 positive aspects:

* Allows you to draw rings around the groups, and add annotations where needed.
* The post-its probably stick and stay to need these people (rather than deciding to fall for the floor at the most inopportune times).

Essentially you’re setting up a visual representation (almost a mind map) of the final result. Once it could visualized, you’ll find it’ll produce a lot more sense.

Don’t forget how come you were conducting the interviews

The first article emphasized the necessity to have an obvious goal the moment conducting the interviews:

“The aims of interviews are to discover:

5. Users’ needs and goals.
* How users finish tasks on your own site (or would do if operation was available).
* What users believe the site presents them (and what more they will really want/need). ”

This might act as a helpful framework to utilize your findings, and should always be remembered even though conducting the analysis. Yet keep in mind that beauty of interviews is their versatility so if you truly feel placing an alternate focus on the results explains your conclusions, you can do so.

Bounce your opinions off someone else

Stand in front side of your post-its and speak your studies through with someone (or several people). Encourage concerns. You will not be qualified to answer every single question, however you will find exactly where gaps within your explanations will be. Talking through your findings will likewise help even more clarify your opinions, and you’ll find out where the gaps are in the overall photo.

You may also locate bouncing creative ideas off those that didn’t go to the interviews useful. Finding the outcomes with an individual with a varied perspective from your own can generate ideas you possibly will not have considered or else.

Take your time

You will find the first couple of several hours will be filled with a frenzy of authoring and grouping post-its, you should then sleeping on the result. You will find the subconscious could keep on taking care of the problems, and you may well find you get up with even more ideas, or when taking a soak in a bath, or on the walk home… There will always be further pieces to add, and changes to be made to your cast diagram.

Producing your results from interviews is like developing a photograph by hand. It takes some if you dash off to through the procedure then the end result is not as it should be. Spend some time over the each stage, you’ll have done been given an outstanding amount info to procedure during the selection interviews, so ensure anything relevant gets down and a clear general message will be able to develop.


Once you aren’t done it just leaves the ‘simple’ matter of:

* Making whatever alterations are necessary to your site
* Producing gentes
* Checking out problems with your site
2. Directing new design ideas

another one in the thousands of concerns interviews may feed amazingly useful data into . But these “small” complications might be made easier knowing your hard work will pay for off come go live.

As mentioned in the previous article “interviews are a good way to find in-depth information about the users”, remember more effort is needed than expected to take out those excellent results.

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