Customer Interviews suitable for your blog – Analysis Simplified

You’ve conducted the selection interviews – informative weren’t that they? It’s now time to put all of that information could in your head down on paper, and pull everything together right into a complete picture.

This article follows on from your previous content which offered tips on how to perform the interviews themselves. In this article we give you some conceivable techniques to apply whilst examining your selection interviews, helping form your outcomes into a thing tangible.

Kind your results into a liaison

After selection interviews you’ll find that you may have lots of interesting thoughts and ideas moving around your brain, but most likely in not any clear structure. The outcomes will be easier to understand and convey in front of large audiences if they are ordered into a clear narration.

The easiest method to do this to do this is to put everything down on paper then sift through the results to produce a final specific story.

Post-it notes & a bright white board

2. Put all the concepts, options and results you seen in each interview onto post-it notes (each point must be on its own note).
* Attempt to avoid long phrases as you’ve got to be able to quickly scan it and really know what it refers to, each sticky should just contain about 10 key phrases.
* Twenty-four hours a day use brief quotes or simple summaries if that they sum up the finding well.
* Include a number or an interviewee name for the corner to help you keep track exactly where each sticky came from.
* If you interviewed people out of differing categories (for case new and returning customers) patterns will probably be easier to location if you put a symbol on each of your post-it (or used shade co-ordinated post-its) to show which in turn group they will belonged to.

After the selection interviews you’ll understand the common designs that appear through the selection interviews, so approach the post-its around and group these people accordingly.

Take some time with this, you may find the initial groupings modification over time. Sometimes it is called an ‘affinity diagram’. An advantage of using post-its is that you can view the entirety of your results at once, rather than seeing a small part on a screen any kind of time one time. Witnessing the ‘big picture’ will let you visualise the proceedings more easily than attempting this kind of visualisation in your mind alone. An additional is that post-its give you the versatility to make additional changes to the diagram if and when needed.

For anyone who is able to, do this on a white-colored board. It has 2 advantages:

* You are able to draw wedding rings around the communities, and add annotations where needed.
* The post-its usually tend to stick and stay where you need them (rather than deciding to fall to the floor at most inopportune times).

Essentially you’re making a visual counsel (almost a mind map) of the consequence. Once it could visualized, you will find it’ll produce a lot more perception.

Don’t forget for what reason you were conducting the interviews

The first article emphasized the requirement to have a definite goal when ever conducting the interviews:

“The aims of interviews should be discover:

2. Users’ needs and goals.
* Just how users full tasks on your site (or would perform if functionality was available).
* What users think the site gives them (and what more they will really want/need). ”

This could act as a handy framework to utilize your conclusions, and should become remembered while conducting the analysis. Nevertheless keep in mind that beauty of interviews is normally their overall flexibility so if you truly feel placing an alternative focus on the results clarifies your conclusions, you can do so.

Bounce your ideas off another person

Stand in the front of your post-its and discuss your conclusions through with someone (or several people). Encourage problems. You will not be competent to answer every question, nevertheless, you will find exactly where gaps inside your explanations happen to be. Talking through your findings will also help further clarify your ideas, and you’ll understand where the breaks are in the overall picture.

You may also locate bouncing creative ideas off individuals that didn’t be present at the selection interviews useful. Looking at the results with an individual with a diverse perspective from your can create ideas did you know have considered in any other case.

Take your time

You will find the first couple of hours will be filled up with a madness of publishing and grouping post-its, you must then sleep on the final result. You will find the subconscious stop on working on the problems, and you could well discover you wake with additionally ideas, or perhaps when choosing a soak in a bath, or on the walk home… There always exists further portions to add, and changes to be created to your cast diagram.

Expanding your results from selection interviews is like designing a photograph by hand. It takes as well as if you dash off to through the process then the consequence is much less it should be. Take your time over the every single stage, you will possess been given an outstanding amount of information to process during the interviews, so ensure anything relevant gets down and a clear overall message has the ability to develop.


Once if you’re done it just leaves the ‘simple’ matter of:

* Producing whatever improvements are required to your site
2. Producing gentes
* Checking out problems with your present site
2. Directing fresh design ideas

another one in the thousands of problems interviews may feed extremely useful information into . But these “small” problems might be made easier knowing your hard work will probably pay off arrive go live.

As i have said in the previous article “interviews are an easy way to find specific information about your users”, just remember that more work is needed than expected to take out those excellent results.

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